SITES ABOUT
Select your download option
mp4 Files
144p
192x144
240p
320x240
360p
480x360
480p
640x480
medium
480x360
m4a Files
DASH audio
webm Files
DASH audio
medium
640x360
3gp Files
small
176x144
small
320x240
Fun is the Future: Mastering Gamification
GoogleTechTalks
Details
Share

Google Tech Talk
October 26, 2010

Presented by Gabe Zichermann.

ABSTRACT

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for "traditional" marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann -- author of "Game-Based Marketing" and the Gamification.co blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science - http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

More From YouTube

Once Upon A Time In Mexico - El Mariachi Fingerstyle Rocksmith 2014
pollo_28 pollo_28
HENRY 헨리_Spoiler Cookie #That One
SMTOWN
05 Everytime (Tokusou Sentai Dekaranger full blast Action Studio Version)
Eat Bulaga Chloe
Gabu - No Spine (Official Video)
Gabu P-Unit Official
38 Pandavas get Khandavprastha (The Partition)
esteban winklevoss
Blue particles wind bokeh - HD animated background #49
sgprolab
Action Movie 2018 - Best Hollywood Action Movie Full Length 2018
Noe Ellison
Kidnapping Roleplay [Senpai?] [Yandere?] {WARNING KNIFE TRIGGER}
ASMR Roleplay
Jennifer Lopez - Live It Up ft. Pitbull
JenniferLopezVEVO
„Alkotmányos költség” Hódmezővásárhelyen: 50 százalékos túlárazás a kameráknál
ATVzrt
Students call cops on Tarrant College professor after strange behavior
FOX 4 News - Dallas-Fort Worth
Gridlocked - Action , Crime| Full Length Movie | Dominic Purcell, Cody Hackman
Klaxten
John Coltrane  Greensleeves
CelCROU
[ kpop ] MOMOLAND (모모랜드) - 뿜뿜 (Bboom Bboom) Dance Cover (#DPOP Mirror Mode)
#D-POP STUDIO
[TEASER] PRISTIN V(프리스틴 V) - 네 멋대로(Get It) M/V TEASER #NAYOUNG
PRISTIN
Shpongle - Museum Of Consciousness [Full Album]
The Psychedelic Muse
LOS TERRICOLAS_VIVIRAS
LAVELADA1
SDA Gospel Song| Faithful To The End
khenno
Julia Zahra - Just an illusion (Reggae Remix 2016)
Charlie Salini
Here's the Only Plane That Could Crush the F-35 Stealth fighter
US Defense News
ሰለስተ ዓይነት ናይ እንጀራ ኣሰራርሓ መምርሒ ትግርኛ 3 Kinds of Injera In Tigrinia
LovelyEden
Engorgio...REDUCIO!! (Harry Potter and the Deathly Hallows Part 1)
NA Studios
Erwieh Imsakkra - Ser1 Eps12
NET Television
Etude in C minor, Op. 10, No. 12 ''Revolutionary Etude'' – Chopin (Shigatsu Wa Kimi No Uso)
one eyed him
After workout yoga routine - Yoga with Rituals
Rituals Cosmetics Global
George Harrison REALLY pissed at Paul McCartney for the R&R Hall of fame no show, &...
Beatle Stories
idioms and Phrases (Part 1) for SSC CGL Tier 1 and Tier 2 and other Competitive exams
ravi studytube
Jennifer Dias ft. Mika Mendes - Acerta | Official Video | Kizomba
Jennifer Dias
SLAYERS Next OP Sub. Español/Romaji 60FPS HD/HQ *Give a Reason*
Karmaggeddon HDTVAnime
Givenchy Teaser Campaign: Transformation Seduction
GIVENCHY
Best Melbourne Bounce Mix 2018 🔥 Party Dance Music Mix | Best Remixes Of Popular Songs 2018
Best Music Mix
GoPro: Drainage Ditch Kayaking
GoPro
[한글자막]경본가인20
이라샤.
虎贲特战队 第20集 | 最佳中国电视剧精选
Chinese Dramas
"Ignitium - Ignite Your Inner Hero" [Official Promo Video]
Ignitium2013
2016오토모티브위크
신퍼펙트
Era Vargas Parte 1: Governo Provisório (1930 -1934 )
Tudo é História
MY KHAKI LOOK ON THE GO
violette _fr
موسيقى مراد علمدار2017مستحيل ماتعجبك،Music Mourad Alamdar 2017 Impossible
MONTZER X3
Ujhelyi indul az MSZP választmányi elnöki tisztségéért
ATVzrt
BJ ♥ Sexy Korean Dancing Girl On Camera #4
Oh My Girls
Wide Meaty Latina Soles
Ike Turner
Patty Lopez de la Cerda Instagram Live
Dave El Dude
തൃശ്ശൂരിലെ പെട്രോള്‍ പമ്പില്‍ യുവാവിനെ ചുട്ടുകൊല്ലാന്‍ ശ്രമം
Mathrubhumi
How To Turn breastfeeding hand expression Into Success in 2016
Year Of Cheryl
حصة بالمكشوف كاملة - بحضور علي بن شيخ
Elheddaf TV LIVE
Babymetal Gimme Chocolate Live Rock On The Range 2018
Cauldron Of Weird
Puzzle てんかすトリオ GF17
stack tnks
Tu Misericordia SIERVAS
CATHOLIC LIKE
RICARDO MONTANER EXITOS - SUS MEJORES CANCIONES
Méndez & Méndez
Meine lieblings BHs I AnikaTeller
Anika Teller
VITAMINA N 29/08/2003 (4/5) CITY TV
Rocco Steinhäuser
BBC Italianissimo Episode 1 - Immagini
jacarbo77
THE LEGEND OF TARZAN - ALL the Movie Clips (2016)
FRESH Movie Trailers
Strawberry cheese tarts
Mia Kasumi
Stitches - Fade Away (Official Music Video)
Stitches
Twister challenge
Dream Big 101
Fireteam Basics: Immediate Action Ambushed
TheHossUSMC
Fear The Walking Dead Season 4 Teaser Trailer (2018) amc Series
Series Trailer MP
托比恋爱学 16 异地恋!不苦逼!
秀策坊
For The Fallen Dreams - Unstoppable (Official Music Video)
riserecords
SUBER Vs. THAPAO | ZakiLOVE | Rudro Tahsinn | Orni Jahan | Farhan Priom | 2018
ZakiLOVE OFFICIAL
Jassi Gill Lancer Full Video Song (Official) Bachmate 2 | NEW PUNJABI VIDEO
T-Series Apna Punjab
The A-Team: The Lost Original Intro
TheMaskedBandits
[HD] Girls Aloud - Love Machine (2008 Tangled Up Tour Live from the O2)
hbicly
La Paloma in the style of Traditional singalong karaoke video with lyrics
TheKARAOKEChannel
Dina, Enta Omri 's Choreography,  دينا
Cherine OrientalDanceArtist
프테라노돈 | 나는야 하늘을 나는 멋쟁이 익룡 | 공룡 동요 | 동물 동요 | 핑크퐁! 인기동요
핑크퐁 (인기 동요・동화)
'FAKE LOVE' - BTS (방탄소년단) Spotify Version
Jung Hyun Ran
[MPD직캠] JBJ 켄타 직캠 'Wonderful Day' (JBJ KENTA FanCam) | @MCOUNTDOWN_2018.2.8
M2
We need to talk about failing keyboards on these new Macbooks.
Louis Rossmann
Magog Watches Demi Lardner
Magog of Morskar
Good Morning Song For Children | Learn English Kids
Dream English Kids
Bulbulay Ep 445 - خوبصرت کا نبیل کو طلاق دینے کا فیصلہ
ARY Digital
GFRIEND(여자친구) - To My Boyfriend (Fin.K.L) Special Stage M COUNTDOWN 160303 EP.463
Mnet K-POP
YoungstaCPT Own2018
YoungstaCpt
Jim Attends March For Our Lives in San Diego - The Jim Jefferies Show - Uncensored
Comedy Central
كركر قليل الادب سايكو والدلوعه شمس بكلام خارج ™ لا يصلح الا للكبار فقط +18 ☛ ♥ 2017
مزيكا شعبي
Flying with Bean | Funny Clips | Classic Mr. Bean
Classic Mr Bean
Elvis Presley - Can't Help Falling In Love (ACAPELLA)
Julia Westlin
Mighty B Fart
Skunky Stinker
Que Tal Bebes Les gusta? / Neiva Mara
Neiva Mara Videos
Si conocieras como te amo - Hermana Glenda
tefita mg
Clue VCR Mystery Game (1985)
Clue VCR
STRIPPER SHOW & STARS
Apnesia Creators
Взрывная тренировка ягодиц
Team Trikoz
[0419SUBS] God of Highschool Making Film - Apink
0419SUBS
GIMP Tutorial: Put Someone's Face on an Object
Logos By Nick
Transfert logo
Romain Des Bois
IC Technology Part 6 | Electronic Devices & Circuits
GATE ACADEMY
BASTILLE feat. Ella - No Angels (HD)
dancenationedm
Most Viewed Clips on Twitch #257 ft. Gorgc, Alohadance, Cancel, Admiralbulldog, Febby
Tea Eye Winner
"KOHA E OLIGARKËVE" - Biznesmeni Samir Mane flet për lidhjet me Berishën dhe Ramën
Ylli Rakipi. Të Paekspozuarit
Echosmith - Cool Kids [Official Music Video]
Echosmith
Stacy - Raja [Official Lyric Video]
Rocketfuel Network
SA C KOI SA ENKOR - QUAND SA JALOUSIE DEVIENT UNE MALADIE
Sa C Koi Sa Enkor
hat hat habib ayo by mitho kachi
Ayaz Latif Ansari
COMMENT VAINCRE LES FAUX RAISONNEMENTS ? AVEC PASTEUR MARCELLO TUNASI CULTE DU 04 MAI 2018
COMPASSION TV
MTG - Let's Play The Kaladesh Booster Box Game for Magic The Gathering!
Tolarian Community College
[0419SUBS] Show Champion Behind - Apink Behind Story 2
0419SUBS
Fixing Dad's Leaky Chinese Scooter (GY6 Vento)
BBISHOPPCM's World
Россия Чужой Взгляд №7 Русские подружки агента 007
Павел Перец
You're Doing It Wrong - How To Benefit From Cheat Meals
Christian Guzman
21 de março de 2018
kerolen Benedito dos santos
Khalid & Normani - Love Lies | Billboard Music Awards 2018
Kenzi
My review of the Amtrak Viewliner Roomette (food was amazing)
TheReportOfTheWeek
FRONT LEG LIFT THROW Obi Tori Gaeshi Front Uchi Mata
welcomematstevescott
60 минут по горячим следам от 02.04.18
Россия 24
Lee Hae-ri - Love is always thirsty, 이해리 - 사랑은 언제나 목마르다, Beautiful Concer
MBCkpop
EXILE / My Star (Lyric Video)
avex
Ilayaraja Superhit 80's Romantic Love Songs ᴴᴰ
Ilayaraja BGMs
LOCKE | Kathy Tong
Locke Management
Dave Chappelle - Samuel L. Jackson Beer (Club Mix)
Not Solidx_
shane being the most adorable human being
BEEF
I'm in love with you, but...
Shadow
Judy Landers on the Johnny Carson Show
MacyWentzel
Na Milo Humse Jyada ~ Badal (2000) *Bollywood Hindi Movie Song* Bobby Deol, Rani Mukherjee
Rosewood
Aula 09 - Princípios Orçamentários em Mapas Mentais - Prof. Wagre - Base Mapeada - AFO
Wagre
[4K] 180408 유앤비 (UNB) 유니티 (UNI.T) My Turn (마이턴) 리허설 [바람떨림 주의...] / 순천 열린음악회 직캠 fancam by ecu
Cam Ecu
Truppensturm - Await The Arrival
vanrecords